Store Wars: Global Battle for Mindspace and Shelfspace

Published in 1995, the highly successful Store Wars: the battle for mindspace and shelfspace will be followed by a sequel. The new edition will maintain the strengths of the original book, offering a comprehensive and intricate examination of the consumer and retail market, as well as the dynamic relationship between FMCG retailers and manufacturers.

The upcoming edition will be extensively revised and updated, divided into four main sections. The first section will focus on prominent FMCG companies and brands, such as Coca-Cola, Procter & Gamble, Unilever, Nestle, and L'Oreal, exploring their marketing and branding strategies in western markets such as the USA, UK, France, and Germany.

The second section will delve into leading retailers like Wal-Mart, Tesco, and Carrefour, examining their growth and expansion over the past decade. The third section will address the interaction between retailers and manufacturers, including the competition for end-consumers and the strategies of trade marketing.

The final section will discuss the Emerging Markets, analyzing the retail landscape in major developing economies. It will also assess the impact of major FMCG brands and western retail chains expanding into these markets, while exploring challenges related to distribution and FMCG marketing in these regions.

Furthermore, the book will evaluate the repercussions of the Global Crisis on consumer and retail markets. It will also provide insights into future predictions and prospects for the industry.

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